PURA! The smart home fragrance.

So happy to share PURA. Truly revolutionary. The newest smart home fragrance!

The Pura Smart Home Fragrance Diffuser allows you to customize your scent experience with premium, designer grade fragrances from the convenience of your smartphone.

  • App controlled from anywhere
  • Custom schedules
  • Adjust scent intensity
  • Away mode
  • Swap between 2 scents
  • LED ambient nightlight

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment.

Every fragrance is safe and ethically sourced.

Currently, PURA has partnered with the following brands:

Antica Farmacista


Brookyln Candle

Capri Blue

Ellis Brooklyn





Be sure to check out:


While you cannot purchase PURA from Belle Blu, I am so pleased to share my discount with you.

15% discount on all products!  Enjoy. Happy Shopping. 

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